Selection criteria.
- Borrows authority on first frame — credentials, numbers, or hard claims.
- Compliance-clean — no income guarantees, no third-party brand entanglement we can't justify.
- Cuts cleanly — clean in/out points without collateral context that breaks the hook.
- Diverse archetypes — credential drop, contrarian hook, framework, transformation proof.
- Brand-safe — verified against Hormozi's public posture and Acquisition.com brand voice.
Compliance posture.
Every clip is reviewed for income-claim risk, third-party brand entanglement, and platform-specific policy traps before inclusion. Clips that touch grey areas (e.g. clip 16, the Mr Beast reference) carry a compliance flag and stay hidden from creators until cleared by Acquisition.com’s internal review. Treat the public library as the cleared shortlist — anything you see here is ready to ship.
How to use these clips.
- Hook· Open cold with the exact cut. Don’t intro Hormozi — let the credential drop do the work, then cut to your face.
- Mid-roll · Drop a framework clip (Value Equation, Skills Compound, Two Levers) right before your offer breakdown to anchor the mechanic.
- CTA pairing· End with a transformation-proof or contrarian clip to re-energize the offer before your CTA card.
